Our management team came to one conclusion – that most businesses lacked the necessary support to survive the highly competitive E-commerce world. The lack of expertise was evident in poor branding, marketing, and customer support. Simply put, the businesses that failed could not compete with their more experienced counterparts. The Aussie Digital management team decided to build an incubation hub/ E-commerce platform that can help these online entrepreneurs gain experience so as to compete more favourably against the established brands.